SWAA WELLNESS ADVOCACY HUB

From Advocacy to Action — Africa’s Central Platform for Wellness Policy, People, and Progress

About the Hub

The SWAA Wellness Advocacy Hub is where Africa’s wellness vision is shaped, celebrated, and advanced. Evolving from the early momentum of continental initiatives, this hub now stands as SWAA’s independent Pan-African voice, rooted in Africa, guided by collaboration, and driven by unity.

Through the Spa & Wellness Association of Africa (SWAA), we turn advocacy into measurable action by:

  • Advancing education, certification, and professional standards through the Africa Spa Quality (ASQ) program.
  • Connecting therapists, educators, spa owners, innovators, ministries, NGOs, and investors within one inclusive platform.
  • Empowering the next generation of African wellness professionals with internationally recognised credentials.
  • Building bridges between policy, people, and practice, ensuring Africa’s wellness sector continues to rise with purpose and visibility.

Whether you are a government body, development partner, spa or product brand, or an emerging practitioner, SWAA welcomes you to help shape Africa’s wellness future.

New Pillars for SWAA

⚙️ Standards & Certification

Elevate African spa and wellness excellence through ASQ accreditation.

  • ASQ assessments
  • SWAA training programs
  • Therapist recognition

🎓 Education & Empowerment

Support professional growth, especially for students, schools, and trainers.

  • SWAA Ubuntu program
  • Training for trainers
  • E-learning initiatives

🌿 Culture & Indigenous Healing

Preserve and promote Africa’s traditional wellness heritage globally.

  • Documentation of traditional practices
  • Storytelling and community narratives
  • Integration into spa tourism

🌍 Sustainable Wellness & Climate

Advocate for eco-conscious practices and green certification.

  • Development of sustainable spas
  • Ethical sourcing of products
  • Alignment with SDG 2030 goals

🤝 Policy & Partnerships

Engage with ministries, NGOs, investors, and development partners.

  • Wellness policy papers and advocacy reports
  • Collaborations with ministries and NGOs
  • Strategic development partnerships

SWAA Advocacy Pillars

At SWAA, our advocacy is guided by five interconnected pillars, each representing a bridge between Africa’s rich heritage and its global wellness future.

⚙️

Standards & Certification

Through Africa Spa Quality (ASQ)

🎓

Education & Empowerment

Developing future leaders

🌿

Culture & Indigenous Healing

Preserving Africa’s wellness wisdom

🌍

Sustainable Wellness & Climate

Aligning with the UN SDGs 2030

🤝

Policy & Partnerships

Building collaboration across sectors

Each pillar welcomes participation — join SWAA and help strengthen the one closest to your passion.